Sowing the seeds of value? Persuasive practices and the embedding of big data analytics

Hughes, J.; Ball, K.

Dr Jeffrey Hughes [email protected]
Associate Professor of Strategy and Entrepreneurship

K. Ball

Hughes, J., & Ball, K. (2020). Sowing the seeds of value? Persuasive practices and the embedding of big data analytics. Technological Forecasting and Social Change, 161, Article 120300. https://doi.org/10.1016/j.techfore.2020.120300

Journal Article Type	Article
Acceptance Date	Sep 3, 2020
Online Publication Date	Sep 12, 2020
Publication Date	2020-12
Deposit Date	Mar 6, 2023
Journal	Technological Forecasting and Social Change
Print ISSN	0040-1625
Electronic ISSN	1873-5509
Publisher	Elsevier
Peer Reviewed	Peer Reviewed
Volume	161
Article Number	120300
DOI	https://doi.org/10.1016/j.techfore.2020.120300
Public URL	https://durham-repository.worktribe.com/output/1180277

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