Professor Mike Nicholson [email protected]
Professor
Consumer behaviour analysis and social marketing practice.
Nicholson, M.; Xiao, S.H.
Authors
Professor Sarah Xiao [email protected]
Head Of Dept - Management & Marketing
Citation
Nicholson, M., & Xiao, S. (2011). Consumer behaviour analysis and social marketing practice. The Service Industries Journal, 31(15), 2529-2542. https://doi.org/10.1080/02642069.2011.531124
| Journal Article Type | Article |
|---|---|
| Publication Date | 2011 |
| Deposit Date | Jun 5, 2011 |
| Journal | Service Industries Journal |
| Print ISSN | 0264-2069 |
| Electronic ISSN | 1743-9507 |
| Publisher | Taylor and Francis Group |
| Volume | 31 |
| Issue | 15 |
| Pages | 2529-2542 |
| DOI | https://doi.org/10.1080/02642069.2011.531124 |
| Public URL | https://durham-repository.worktribe.com/output/1531413 |
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